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Shubhra Sinha is a strong business development and product marketing leader with deep enterprise software industry experience. Known for successfully leading global programs, driving corporate success through partner ecosystems, strategic initiatives, thought leadership and dynamic execution.

As the Principal at The Value Exponent, she brings her enterprise software background leading global programs across Digital Transformation, Enterprise Mobility Platforms, Emerging Solutions, Smart & Digital Communities, and Software-as-a-Service to her clients and projects. Shubhra is passionate about driving business value for customers by effortlessly bridging the business and technology divide.

Most recently she was VP Portfolio and Strategic Marketing at DataStax. Prior to DataStax, Shubhra was VP, Strategic Partner Marketing at Apigee, a Google company. Shubhra was Managing Director Emerging Solutions at Cisco, and Sr. Director Product Marketing at HP Software and held leadership roles at multiple San Francisco Bay Area startups earlier in her enterprise software career.