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VALUEˣ: THE VALUE EXPONENT

Valueˣ exists to solve the business value definition and dissemination needs facing enterprise software companies, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. 

SERVICES

We provide a set of three key services to help organizations facilitate growth and achieve their vision by maximizing the capture and communication of the business value they deliver to their customers.

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PORTFOLIO AND CONTENT MARKETING
We examine what organizations are doing to stay relevant and competitive in this fast-paced world. We then help them define and execute product marketing, solutions marketing and content marketing strategy to educate their teams and communicate to their audience, the business value they deliver through technology. Get in touch to learn more about how this service can help you.

ADVISORY BOARDS
Looking to develop your business but not sure where to turn? Need help learning from your customers and gaining visibility into their future direction? Let us guide you. Building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions. We help our clients by establishing and running product advisory councils and customer advisory boards. Let us help you deliver positive outcomes to influence the company’s product and go-to-market strategy and to the advisory member customers.

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PARTNER MARKETING
With years of experience, we have the capabilities and expertise to take your business to the next level. We combine our insights and skills to transform your partner processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their channel and partner business by defining and operationalizing the company’s partner marketing strategy.

Our Customers

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Industry Marketing

Creating and enabling the sales teams on vertical-focused messaging, positioning as well as industry-specific content.

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Product Advisory Council

We handle the comprehensive strategy and execution of the DataStax Product Advisory Council.

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Marketing Strategy

End-to-end marketing strategy and operations covering messaging, positioning, demand generation and campaigns as well as launching the new website for the company.

RESOURCES

The Technology Behind Today’s Hyper-Personalized Customer Experience

This opinion originally appeared in the Data Science blog.  Oct 13, 2017. By Admin

Why Banks are Missing the Mark in Customer Experience

How to Power Innovation with Geo-Distributed Databases

30-minute webinar, addressing data needs in hybrid and multi-cloud environments.

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